Research at Kin
Kin’s 2026 women homeowners trend report
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60% of California homeowners have struggled to find affordable home insurance over the last three years
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More than half of American homeowners say “debt freedom” has replaced homeownership as the American Dream
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75% of American homeowners say home renovation TV shows make DIY projects look “easier and cheaper” than reality
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Gen Z expects more: Why Gen Z homeowners are harder to please
Gen Z homeowners are significantly less satisfied with their insurance providers than previous generations — especially with their customer service.
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Gen Z homeowners are 27% more likely to have “buyer’s remorse” than previous generations
Plus, nearly half of American homeowners say ownership has increased their stress.
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48% of US homeowners shy away from these disaster-prone states
Extreme weather is reshaping where Americans want to live: Nearly three out of 10 would avoid purchasing a home in Florida or California due to disaster risks.
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18% of American homeowners say they’re underinsured
Nearly 1 in 5 homeowners don’t have enough coverage to fully replace or repair their home in the event of a loss.
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Extreme weather has damaged more than 1 in 4 American homes since 2020
39% of Americans whose homes sustained major damage took six months or more to “emotionally recover” from the incident.
