Hi, We’re Kin

We’re the home insurance company for every new normal.

The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and prepared to meet its challenges head on while helping our customers do the same.

Because of our technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change.

We're fully licensed and our carriers, Kin Interinsurance Network and Kin Interinsurance Nexus Exchange, have earned a Financial Stability Rating® (FSR) of A, Exceptional by Demotech, Inc. The most current FSR must be verified by visiting www.demotech.com.

Long story short? We have the financial strength to help our customers through everyday claims and game-changing catastrophes.

  • Founded in 2016
  • Exceptional financial stability
  • 575+ employees nationwide

How we’re different


Average savings reported by homeowners who switched to Kin between December 2022 and December 2023


Average Net Promoter Score for 2023 (Home insurance industry average is 42.)


Out of 5 average customer service satisfaction


Policies bound since 2016

We believe

  • Home insurance should be easy.

    With Kin, you have your choice of a DIY online experience or world-class personal assistance from our in-house licensed experts. We recommend the appropriate coverage for each home and customize your policy based on your needs.

  • Protecting your home should be affordable.

    On average, customers report saving more than $900 when they switch to Kin. We constantly innovate to develop new discounts and to create affordable coverage options. Learn how we launched our mobile home insurance in record time with your needs in mind.

  • You deserve a home insurance company that cares about you.

    We built Kin to put our customers first, and based on our excellent customer reviews, we're on the right track. Our carrier is structured as a reciprocal insurance company, which is a fancy way of saying when you're a Kin policyholder, you literally own part of our company. You have a voice in what we do, and our Subscribers' Advisory Committee ensures it. Plus, we partner with nationally and regionally trusted home service providers to help reduce losses and damage to your home.

A young family sits together outsider; the mother holds her happy child on her lap

Our leadership

Collectively, our team has decades of experience in finance, insurance, and technology. But more than anything, we are problem-solvers eager to rebuild the insurance industry.

Want to join us?

At Kin, we value dreaming big, tackling challenges, being transparent, and working together to make a lasting impact on our industry. Come learn and grow with us.


Start Saving on Your Home Insurance*