Kin Joins Personal Agent Protocol as a Design Partner
Kin joins Sierra, Meta and other leading companies helping shape an open standard for how AI assistants work with companies on customers' behalf
CHICAGO — Nov. 13, 2026 — Kin, the direct-to-consumer provider of insurance and home finance solutions for homeowners, today announced it has joined the Personal Agent Protocol (Poppy) as an official design partner. Developed by Sierra and Meta, Poppy is a shared set of rules for how AI assistants work with companies on a customer’s behalf, while keeping the customer in control. The first version of the Poppy framework was released by Sierra today.
More people are turning to AI assistants for help with everyday tasks, from shopping to changing a mailing address. Today, those assistants often have to navigate websites built for people, and companies have no standard way to know when they're working with an agent or who it represents. As a design partner, Kin joins more than 100 companies across retail, financial services, insurance, healthcare, telecommunications, media and travel that are providing feedback as the protocol develops.
Poppy is built around customer control. Home insurance involves personal details and big decisions about a family’s biggest asset. Homeowners should decide what an assistant can see and do, and Poppy builds the structure that ensures they remain the final decision maker.
“Pretty soon a lot of people will ask an AI assistant to shop for their home insurance, the same way they’d ask it to find a plumber,” said Kin Founder and CEO Sean Harper. “For that to work, the assistant needs a safe way to tell us who it is and what the customer wants it to do. Poppy gives AI assistants and companies a common way to do that. We sell directly to homeowners, so we’re built to work with AI assistants. And we’d rather help write the rules than wait for them.”
In September, Kin opened its online quotes to AI shopping assistants, starting with Meta’s Muse. In October it added support for WebMCP, a new web standard that lets AI agents work directly with websites. Poppy is the next step.
To learn more about the Personal Agent Protocol, visit personalagentprotocol.org.
About Kin
Kin serves homeowners. Providing a growing number of solutions, including home and auto insurance and home financing, Kin makes homeownership simpler, more affordable, and better. The company focuses on supporting underserved homeowners in states with high catastrophic risk with more convenient and affordable home and auto insurance coverage by eliminating the need for independent agents and analyzing more than a thousand data points to provide transparent, accurate pricing. Kin complements this with home financing with Kin-exclusive rates to help homeowners secure a better mortgage rate, refinance, or tap into their equity. Kin's closed loop insurance system delivers a seamless customer experience, customized options, and fast, high-quality service. To learn more, visit www.kin.com.
Contact:
Ally Forsell
press@kin.com