Hi, We’re Kin

We're the home insurance company for every new normal.

A woman and a child looking at a tablet and smiling on their bed with fairy lights and a stuffed toy

The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and prepared to meet its challenges head on while helping our customers do the same.

Because of our technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change.

We’re fully licensed and our carrier the Kin Interinsurance Network is rated A, Exceptional, by Demotech, Inc., meaning we have the financial strength to help our customers through everyday claims and game-changing catastrophes.

  • Founded in 2016
  • A+ Financial Stability
  • 350+ Employees Nationwide

How We’re Different


Average customer savings when they switch to Kin


Net promoter score compared to an industry average of 35


Out of 5 average customer service satisfaction


Paid out claims

We Believe

  • Home Insurance Should Be Easy

    With Kin, you have your choice of a DIY online experience or world-class personal assistance from our in-house licensed experts. We recommend the appropriate coverage for each home and customize your policy based on your needs.

  • Protecting Your Home Should Be Affordable

    On average, customers save $500 when they switch to Kin. We constantly innovate to develop new discounts and to create affordable coverage options. Learn how we launched our mobile home insurance in record time with your needs in mind.

  • You Deserve a Home Insurance Company That Cares About You

    We built Kin to put our customers first, and based on our excellent customer reviews, we’re on the right track. Our carrier is structured as a reciprocal insurance company, which is a fancy way of saying when you’re a Kin policyholder, you literally own part of our company. You have a voice in what we do, and our Subscribers’ Advisory Committee ensures it. Plus, we partner with nationally and regionally trusted home service providers to help reduce losses and damage to your home.

We Believe

Our Leadership

Collectively, our team has decades of experience in finance, insurance, and technology. But more than anything, we are problem-solvers eager to rebuild the insurance industry.

Want to join us?

At Kin, we value dreaming big, tackling challenges, being transparent, and working together to make a lasting impact on our industry. Come learn and grow with us.

Start Saving on Your Home Insurance